Creation and creative direction of an enrollment campaign for audiovisual training programs, adapted to different formats such as the metro, social media, and promotional materials. The project included the complete design of the campaign’s visual identity, as well as the creation of the corporate T-shirt used by students and technicians, conceived as a central element of communication and representation of the different audiovisual disciplines.

The visual proposal was built around a composition on a white background, with a minimalist and contemporary aesthetic, highlighting the sector’s specializations (sound, lighting, camera, and production) through staging based on audiovisual languages and techniques. The project conveys modernity, dynamism, and professionalization, reinforcing the concept “Study · Work · Play” and creating a coherent image adaptable to different communication formats.